Attract a Steady Flow of New Clients

The reality of radio is that it’s an unmatched powerhouse of profitability,
reaching 93% of American consumers weekly

92% of listeners stay tuned during the ads instead of switching channels. Radio reaches 63% of persons ages 25 to 54 within one hour before purchase. And the Radio Ad Lab has independently verified radio’s effectiveness.

Radio is super-equipped to draw new clients to your business through efficient campaign components. Some stations will have more components than others, both regular and customized. Build your stack with your own experience and knowledge, then add that of your station’s rep.

Just like the suits in cards, campaign components come in categories: Ads (:60, :30, :15, :10 etc), Promotions (either built-for-you or ones the station offers regularly), Giveaways (contests, remote prizes, coupons in the station waiting room, etc), Interactive (mobile logos, streaming, podcasting, text-to-win contesting) and Other (multi-media, events, on-air interviews, tie-ins, co-promotions with other annual advertisers, loyal listener mailers or e-blasts).

Using several components, the ones that make sense, will ensure you engage the station’s listeners on a multitude of levels.