The Radio Advertising Genius Blog

Archive for September, 2010

Different Actions = Different Outcomes

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Subtitle: My Direct Response Campaign Resulted in A Husband

Years ago, one of my friends shared with me the Einstein quote “the definition of insanity is doing things the same way repeatedly, expecting to get a different outcome.”

I was quite shocked, because a specific area of my life (finding a husband) had always gone unchanged… I realized what had to change was my actions.

I had been reading Brian Tracy’s Maximum Achievement, and was inspired to write down what I wanted in a husband – I used the “want ad” format, and it took 188 words. I printed it onto little strips of paper (3 inches by 8.5 inches) and passed it out to every person I knew, lived by, worked with, met at the grocery store… you name it.

Every person that read my 188 words laughed. They would then state that I wanted too much. This lasted for a year… when one day, I realized there was one co-worker I had not yet shared my vision with.

She read it, said she worked with a guy a few years back that met all my criteria but one (and she shared how me had one thing I hadn’t mentioned instead that would substitute nicely). She asked if I’d like to meet him, and you bet, I said I did !! About 18 months later, we married, and it’s been a great 10 years and counting !!

Price of Change

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It’s amazing how often people talk about change – some feel it’s no big deal, while others tremble.

I found out a long while back that there is indeed, a price of change. When people repeat mistakes, at least they know the consequences – making a change in behavior causes a new, unknown outcome – and one has to be willing to accept, deal with and move forward from there.

I learned more about change from a pianist — although she could play beautifully from written music, she was unable to make music happen from her own knowledge – even though the rudiments were the same (88 keys, 8 notes, major and minor chords). This struck me completely silly – how could she not improvise, harmonize and make her own music ?

And then I realized – creativity is a skill – and teaching rudiments isn’t enough. If we do not know how to utilize the rudiments, if we cannot allow ourselves the opportunity to work with, to experiment, to actually create with them… then we are a function of what others have done before, created before…

far distant relatives of the truth
we can each proudly create “that which we are”
we will be supported in this creation / co-creation

and we will indeed, be harbingers of change
and thus leaders in reality